chris caines

I was lying on the couch at the beach shack the yesterday, reading after having just had breakfast, when my phone rang. It was a journalist from Adelaide radio wanting comment on something related to mobile phones.

“You are a expert on mobile phone culture right?” he said.

I told him I was driving and would ring him back later, he gave me a number I didn’t write down. I felt a little ashamed to lie to him, but also a little self righteously glad and I realised then how my attitude to dealing with journalists and the media had changed over the past few years. Even though I’d worked at a few other Universities, after starting at UTS 5 years ago I came onto the media radar strongly, firstly around blogging and then around mobile cultures.

Even when these calls started running at five or six a week (and I felt like I had to spend time preparing for the radio and TV spots) I felt like this is what academics were supposed to do. Contribute to the public conversation, be a public resource in some small way speaking through the media. Which is how I ended up on 2UE during the Cronulla riots debating the content of the text messages flying back and forth. But also how I ended up in the Courier-Mail entertainment section before Christmas pontificating on the way young people interact with the world through mobile devices.

I’ve stopped returning the calls now, disillusioned with the idea that participating was doing anyone any good except for the media companies hungry for free content from “experts”. For a while I had an ABC-only policy to callbacks but even that got tired after a while. In short I was worn down by the ceaseless inanity of the requests and the conversations, the clueless journalists with no idea about what they are asking or who they are talking to, keyboards clattering away in the background as they soundbite your impromptu spray delivered from the office chair.

The guilt I still feel about having taken this attitude is related to two things, firstly if no-one participates in the endless spectacle for these reasons all you end up with is people with a particularly crazy axe to grind like Hetty Johnson. These people make great media fodder, always up for an outraged/combative quote. And the second reason is that media is of course a kind of public space, especially in terms of broadcast media where public airspace is used under publicly granted license. It feels wrong not to contribute in some small way if you have the opportunity, leaving it to the news pros and the axe grinders they feed on, but for me at least I’d prefer that feeling than opening the floodgates again.